AURORA TIMBERLAND BRAND
Client
Aurora Timberland Harwood Lumber
Aurora Timberland Harwood Lumber
Contribution
Art Direction, Design and Project Management
Art Direction, Design and Project Management
Objectives
• Redesign their brand look and feel.
• Create a new logo plus create an icon which could be used for their lumber stencil template.
• Design a responsive website that highlights the three main aspects of their business.
• Create sitemap, wireframes and final layouts.
• Create and direct the website content including copy, photography and development.
• The logo was a refresh of their original version, with a new focus on rugged reliability. Using the same (slightly simplified) tree icon which translated beautifully to the lumber stencil.
• Being a family business with many decades in the industry, the photography and copy highlight their experience, quality and loyalty, which resonates with their seasoned, family-oriented customer base.
• Redesign their brand look and feel.
• Create a new logo plus create an icon which could be used for their lumber stencil template.
• Design a responsive website that highlights the three main aspects of their business.
• Create sitemap, wireframes and final layouts.
• Create and direct the website content including copy, photography and development.
• The logo was a refresh of their original version, with a new focus on rugged reliability. Using the same (slightly simplified) tree icon which translated beautifully to the lumber stencil.
• Being a family business with many decades in the industry, the photography and copy highlight their experience, quality and loyalty, which resonates with their seasoned, family-oriented customer base.