BASF Caramba Fungicide Ad Campaign
Client
BASF Agriculture Canada
BASF Agriculture Canada
Product
Caramba Fungicide
Caramba Fungicide
Contribution
Concept Development, Art Direction
Concept Development, Art Direction
Objectives
Create an impactful campaign aimed at western Canadian wheat growers while highlighting the benefits of Caramba fungicide on wheat.
Create an impactful campaign aimed at western Canadian wheat growers while highlighting the benefits of Caramba fungicide on wheat.
Solution
The key insight we focused on was the time when Caramba matters most; harvest and grain quality inspection.
The key insight we focused on was the time when Caramba matters most; harvest and grain quality inspection.
Ad 1 "Make the Grade"
Growers truly understand the benefits of Caramba after they see its results on their bottom line. There's nothing more satisfying than when they "Make the Grade" at the inspection silo.
Growers truly understand the benefits of Caramba after they see its results on their bottom line. There's nothing more satisfying than when they "Make the Grade" at the inspection silo.
Ad 2 "The answer to Fusarium"
Fusarium is the biggest concern when it comes to growing wheat in Canada. It can destroy your whole seasons work. Don't leave it to chance. Caramba is "The answer to Fusarium".
Fusarium is the biggest concern when it comes to growing wheat in Canada. It can destroy your whole seasons work. Don't leave it to chance. Caramba is "The answer to Fusarium".