BASF CEREALS INTERACTIVE EXPERIENCE
Client
BASF Agriculture Canada
BASF Agriculture Canada
Product
BASF Cereal Crop Treatment System
BASF Cereal Crop Treatment System
Contribution
Solution concepts, Design and Art Direction
Solution concepts, Design and Art Direction
Objectives
• Educate growers about the benefits of the BASF Cereal Crop Treatment System.
• Establish greater interaction between the growers and the “learn and earn” activity while also measuring user analytics and capturing customer data.
• Educate growers about the benefits of the BASF Cereal Crop Treatment System.
• Establish greater interaction between the growers and the “learn and earn” activity while also measuring user analytics and capturing customer data.
Solution
• Create a responsive, multi-brand, incentive-based experience to engage and educate growers.
• Take growers through primary lifecycle of their crop, stopping at each applicable crop stage while providing educational content and questions about the benefits of the BASF Cereal Crop Treatment System.
• Able to track user interactions and analytics.
• Offer sign-up and registration upon completion.
• Create a responsive, multi-brand, incentive-based experience to engage and educate growers.
• Take growers through primary lifecycle of their crop, stopping at each applicable crop stage while providing educational content and questions about the benefits of the BASF Cereal Crop Treatment System.
• Able to track user interactions and analytics.
• Offer sign-up and registration upon completion.