BASF CEREALS INTERACTIVE EXPERIENCE
Client
BASF Agriculture Canada
Product
BASF Cereal Crop Treatment System
Contribution
Solution concepts, Design and Art Direction
Objectives
• Educate growers about the benefits of the BASF Cereal Crop Treatment System. 
• Establish greater interaction between the growers and the “learn and earn” activity while also measuring user analytics and capturing customer data.  
Solution
• Create a responsive, multi-brand, incentive-based experience to engage and educate growers.
• Take growers through primary lifecycle of their crop, stopping at each applicable crop stage while providing educational content and questions about the benefits of the BASF Cereal Crop Treatment System.
• Able to track user interactions and analytics.
• Offer sign-up and registration upon completion.
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