BASF AGRICULTURE DIGITAL BRAND
Client
BASF Agriculture Canada
BASF Agriculture Canada
Product
Caramba Fungicide
Caramba Fungicide
Contribution
As the lead Art Director for BASF Agriculture Canada, I was responsible for the redesign of the entire suite
of BASF Agricultural products and CRM websites. This initiative included: Strategy and Wireframe Planning,
Responsive Design, Interactive/Experiential CRM Microsites and Email Redesign.
As the lead Art Director for BASF Agriculture Canada, I was responsible for the redesign of the entire suite
of BASF Agricultural products and CRM websites. This initiative included: Strategy and Wireframe Planning,
Responsive Design, Interactive/Experiential CRM Microsites and Email Redesign.
Objectives
Design a responsive template for all of the BASF products and promotional websites. They also needed to fit with the new global branding initiative.
Design a responsive template for all of the BASF products and promotional websites. They also needed to fit with the new global branding initiative.
Solution
Used a modular approach which fit with the ever-expanding and variable nature of the BASF product portfolio. This was a great way to serve up all of the scientific data and research in short, bite-size morsels. Allowing the user to dive deeper into what interested them.
Used a modular approach which fit with the ever-expanding and variable nature of the BASF product portfolio. This was a great way to serve up all of the scientific data and research in short, bite-size morsels. Allowing the user to dive deeper into what interested them.